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The thing about popcorn is that it is a low investment, low risk snack,If it reminds us of a high school cafeteria, we know how to act This group, in this moment, was there to march, not to shop,It makes it less likely they'll open the envelope next time
Another example: if you have high-value customers, you should never give them a mass Survey Monkey type survey,Or you can replace every 40 mpg car with a car that gets 75 mpg, an increase of 35 miles for every gallon driven Same company, same pitch, very different results,Fear is a powerful driver of decisions Without fear, no one would use seatbelts
People are rarely willing to step up and stop you, and often just waiting to follow someone crazy enough to actually do something,You just graduated from law school and you have a lot of debt and the best job you can get is doing collections work Or as someone who can manipulate or build on your ideas better than a copycat can,Magazine editors don't spend a lot of time wishing for better technology
I is for Ideavirus: A decade ago a wrote a book that was free,The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over What these events have in common is that they would have been impossible just five or ten years ago,My job was to do the thing I was hired to do, and my boss had assets that could help me do the job better
This triad is responsible for the profits you're enjoying right now,Lesson 2: we need universal webwide identity Rich people used to do similar jobs, wear similar clothes, live in similar neighborhoods, and read similar magazines,Not that breaks new ground, establishes a new identity, discovers new ways for people to interact online
That's fine, I guess, because for most shipments, the post office is both a monopoly and a pretty good value,And if you run or seriously influence a non-sectarian non-profit, I'll be doing a free seminar in my office on December 10th He also said that 95% of his customers have recommended his product to others,Even when you're doing nothing but good, fear of change is going to cause a lot of people to object
We don't want any more urgent emails from you,In printing, a clich�� was a printing plate cast from movable type In the race between 'who' and 'how many', who usually wins--if action is your goal,The purpose of a bonus is to reward immediate action and to sway the undecided
Expose yourself to get-rich-quick stories and you'll want to become one,Everything ends sooner or later, and these bonuses will cease to be available after Wednesday February 24th They invent and destroy and they only go one way,And you also probably realize that each of us with an idea to spread has a knee jerk default, the one we lean to without thinking
The file is small enough to email to your friends,What we don't need are giant companies with limited choice, confused priorities, private jets and a bully's attitude Time consuming, a lot of noise, very little action,They'll watch online, and spread the idea
Spend far less time than you should on the 'real' work and instead focus on creating genuine connections with the people you work with,It's about using human insight and initiative to find original solutions that matter It's special because most soap doesn't have a hang tag,In essence, a page becomes a piano keyboard with each key pointing to another page
Email this ? Subscribe to this feed ? Share on Facebook,Every once in a while, of course, asking out of the blue pays off In November, I posted about an alternative MBA program that I was going to launch,Let me be really clear: My job is not to tell you what to do
